Die erfolgreiche Nutzung von Social Media im Personalrecruiting von Unternehmen. Strategien, Kosten, Reichweiten (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Akademische Arbeit aus dem Jahr 2012 im Fachbereich BWL - Personal und Organisation, Note: 1,4, Duale Hochschule Baden-Württemberg Mannheim, früher: Berufsakademie Mannheim, Sprache: Deutsch, Abstract: Zuerst beleuchtet diese Arbeit den betriebswirtschaftlichen Ansatz. Die Frage nach der Social Media Strategie für eine erfolgreiche Nutzung im für Unternehmen wird beantwortet und damit auch der Punkt „Content is King“ – wie sollte der operative Einsatz in Unternehmen aussehen. Zudem wird die Frage nach den Kosten und den Social Media Return on Investment (ROI) behandelt und der Ansatz von Social Media Monitoring betrachtet.

Aus dem Inhalt:

- Search Engine Optimisation;
- Talent Relationship Management;
- SelfAssessment;
- Kosten;
- Return on Investment;
- Social Media Audit, Monitoring und Measurement

Die erfolgreiche Nutzung von Social Media im Personalrecruiting von Unternehmen. Strategien, Kosten, Reichweiten (German Edition) by Vanessa Beule

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