Die digitale Herausforderung. Fallstudie zur Transformation der Buchbranche am Beispiel von NeoBooks: Medienmärkte im Wandel (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Journalismus, Publizistik, Note: 1,0, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: In dieser Studienarbeit wird die Transformation der Buchbranche im digitalen Zeitalter, anhand des Beispiels von neobooks, behandelt. Hierfür wird die E-Book-Plattform neobooks kurz porträtiert, das Geschäftsmodell analysiert und ein fiktiver Businessplan erstellt. Ebenfalls wird darauf eingegangen, wie die Zukunftsaussicht neobooks aussehen könnte und daraufhin die Wertschöpfungskette im Wandel skizziert.

Die digitale Herausforderung. Fallstudie zur Transformation der Buchbranche am Beispiel von NeoBooks: Medienmärkte im Wandel (German Edition) by Hanife Demir

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