Humanistic Marketing (Humanism in Business Series) Book PDF, ePub eBook

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Book Descriptions:
Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation.

Humanistic Marketing (Humanism in Business Series)

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