Ursachen und Auswirkungen der Innovationsmüdigkeit deutscher Unternehmen im internationalen Wettbewerb (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Im aktuell schwierigen Marktumfeld in Deutschland setzen Unternehmen fast ausschließlich auf Kostensenkungsprogramme und vernachlässigen Innovationen. Diese wären aber nötig um im internationalen Vergleich wieder wettbewerbsfähig zu werden. Ein weiteres Hemmnis für Innovationen besteht in der Unternehmenskultur sowie im wenig fehlertoleranten Führungsstil deutscher Manager. Die Schwäche hinsichtlich der Schaffung neuer innovativer Produkte könnte für deutsche Unternehmen, die sich zunehmend im internationalen Wettbewerb behaupten müssen, zu einer unterschätzten Gefahr werden.

Ursachen und Auswirkungen der Innovationsmüdigkeit deutscher Unternehmen im internationalen Wettbewerb (German Edition) by G. Dengl

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