Die Praktikertheorie der Öffentlichkeitsarbeit nach Albert Oeckl (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Universität Leipzig (Institut für Kommunikations- und Medienwissenschaft), Veranstaltung: Theorien der Public Relations, 14 Quellen im Literaturverzeichnis, Sprache: Deutsch, Abstract: In der folgenden Arbeit soll die Theorie der Öffentlichkeitsarbeit von Albert Oeckl dargestellt und untersucht werden. Dies soll dazu beitragen zu klären, welchen Beitrag Albert Oeckl zur Entwicklung und zum Aufbau des Bereiches Öffentlichkeitsarbeit in Deutschland geleistet hat. Zu Beginn wird auf wichtige Punkte der Biographie Albert Oeckl`s eingegangen. Im zweiten Schritt erfolgt eine Darstellung und Analyse seiner Auffassung, beziehungsweise Theorie, der Public Relations, in ihren einzelnen Bestandteilen. Eine kritische Betrachtung der gesamten Theorie, hinsichtlich ihrer Anwendbarkeit und ihres Nutzens für die PRWissenschaft, schließt die Untersuchung ab.

Die Praktikertheorie der Öffentlichkeitsarbeit nach Albert Oeckl (German Edition) by Kerstin Dahnert

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