Agenda-Setting. Forschungsstand und Weiterentwicklung (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Forschung und Studien, Note: 1,0, Westfälische Hochschule Gelsenkirchen, Bocholt, Recklingshausen (Journalismus & PR), Veranstaltung: Wissenschaftliches Arbeiten/Medienforschung, Sprache: Deutsch, Abstract: Die nachfolgende Seminararbeit beschäftigt sich mit dem Thema des Agenda-Settings sowie dessen Forschung und stellt eine Ausarbeitung des bereits in der Lehrveranstaltung Medienforschung präsentierten Referates dar.
Zu Beginn wird näher auf die Kernfrage sowie die Kernaussage der Agenda-Setting-Forschung eingegangen. Dabei soll geklärt werden welche grundlegenden Ergebnisse aus der Pionierstudie, der Chapel-Hill-Studie, hervorgegangen sind. Im Anschluss wird die eben genannte Studie von McCombs und Shaw aus dem Jahre 1968 in ihrer Methode näher erläutert, sowie deren Ergebnisse dargestellt. Außerdem soll geklärt werden, welche Mängel bei dieser ersten Studie noch vorlagen. Danach soll auf die verschiedenen Richtungen der Weiterentwicklung eingegangen werden. Dabei sind zu allererst Randbedingungen zu beachten, die die weitere Forschung beeinflusst haben. Die intervenierenden Variablen „Merkmale des Themas“, „Merkmale der Medien“ und „Merkmale der Rezipienten“ sowie Umweltfaktoren und dynamische Prozesse spielten bei der weiteren Forschung eine zentrale Rolle. Ebenso soll auf die verwandten Ansätze des Priming und des Framing eingegangen werden. Anschließend werden auch die Begriffe des Agenda Buildings, Agenda Surfings und des Agenda Cuttings näher erläutert. Die gesamte Agenda-Setting-Forschung soll dann noch einmal kritisch betrachtet und gewürdigt werden. Zum Abschluss der gesamten Arbeit soll herausgestellt werden, wie die Erkenntnisse der Agenda-Setting-Forschung im Journalismus sowie in der Public Relations sinnvoll genutzt und eingesetzt werden können.

Agenda-Setting. Forschungsstand und Weiterentwicklung (German Edition) by Tamina Reiff, Torben Utermann

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