Absatzfördernde Finanzierungsmöglichkeiten als Marketinginstrument in international agierenden Unternehmen (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Bachelorarbeit aus dem Jahr 2010 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,7, Hochschule Karlsruhe - Technik und Wirtschaft, Sprache: Deutsch, Abstract: Als Vorraussetzung für die Erreichung von Wettbewerbsvorteilen sind heutzutage die an Vielzahl vorhandenen Finanzierungsmöglichkeiten anzusehen. Ist die Erfüllung eines komplexen Kaufvorgangs teuer, so bedarf es im Regelfall einer Absatzfinanzierung. Ein international agierendes Unternehmen, welches absatzfördernde Finanzierungs-möglichkeiten im Rahmen von Lieferantenkrediten und dem immer populärer werdenden Leasing einsetzt, refinanziert sich oftmals ebenfalls durch die Aufnahme von Krediten. Somit wird die Absatzfinanzierung als solches, in der hier vorliegenden Ausarbeitung, stets als zweiseitige Finanzierungsmöglichkeit verstanden.

Absatzfördernde Finanzierungsmöglichkeiten als Marketinginstrument in international agierenden Unternehmen (German Edition) by Sebastian Hinze

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