Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.  Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
 
Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals:
 
   • New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age – starting when they are still in the womb!
   • Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn’t their girlfriends).
   • How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
   • The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry’s (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol).
   • How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers ‘perfectly tailored’ to our psychological profiles.
   • How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive.   
   • What a 3-month long guerilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all.
   • And much, much more. 
 This searing expose introduces a new class of tricks, techniques, and seductions – the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever. 


From the Hardcover edition.

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom

From reader reviews:

Alice Black:

Do you have favorite book? For those who have, what is your favorite's book? Publication is very important thing for us to understand everything in the world. Each guide has different aim or perhaps goal; it means that guide has different type. Some people feel enjoy to spend their time and energy to read a book. They can be reading whatever they have because their hobby is definitely reading a book. Why not the person who don't like examining a book? Sometime, man or woman feel need book whenever they found difficult problem or perhaps exercise. Well, probably you will need this Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy.

Chi Reyes:

The guide with title Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy includes a lot of information that you can discover it. You can get a lot of gain after read this book. This particular book exist new understanding the information that exist in this guide represented the condition of the world currently. That is important to yo7u to learn how the improvement of the world. This kind of book will bring you throughout new era of the internationalization. You can read the e-book on the smart phone, so you can read the item anywhere you want.

Paul Jackson:

Do you really one of the book lovers? If yes, do you ever feeling doubt while you are in the book store? Try and pick one book that you just dont know the inside because don't ascertain book by its handle may doesn't work at this point is difficult job because you are afraid that the inside maybe not because fantastic as in the outside seem likes. Maybe you answer is usually Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy why because the wonderful cover that make you consider in regards to the content will not disappoint you actually. The inside or content will be fantastic as the outside as well as cover. Your reading sixth sense will directly assist you to pick up this book.

Marie Miles:

Reading a reserve make you to get more knowledge from that. You can take knowledge and information from the book. Book is composed or printed or outlined from each source that filled update of news. In this modern era like today, many ways to get information are available for a person. From media social like newspaper, magazines, science guide, encyclopedia, reference book, story and comic. You can add your understanding by that book. Do you want to spend your spare time to spread out your book? Or just in search of the Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy when you desired it?