Social Media between High-School Graduates and Higher Education Institutions (German Edition) Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:
Bachelor Thesis from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1.0, Campus02 University of Applied Sciences Graz (Marketing), course: International Marketing, language: English, abstract: The topic of this bachelor thesis is social media between potential students in their last secondary school year and higher education institutions. The aim of this thesis is to analyze whether social media networks are relevant for potential students when they search for information on higher education institutions. The thesis is structured using a theoretical and practical part. The theoretical part deals with two main topics − social media and higher education marketing, which are finally connected to form social media marketing in higher education.
Through Web 2.0 technology, it is possible to create a dialogue on the Internet. Fur-thermore, it is possible to create, consume and participate in content in different networks. Consequently, social media networks can be used for entrepreneurial purposes. Social media marketing pursues marketing objectives through the use of social networks and management of social media.
For years, higher education institutions have been forced to undertake marketing efforts with the aim of raising awareness and creating a positive reputation among all target groups. Promotional tools are used to fulfil the marketing objective, which are adapted to the special target group such as potential students. Traditional com-munication forms like information leaflets, fairs as well as open days are used to at-tract potential students.
The final theoretical part deals with social media marketing as a possible instrument of the higher education marketing strategy. Through social media networks, higher education institutions benefit from the possibility of providing information for poten-tial students. However, results show that there is no awareness among potential students to use social media networks for gathering information. On social media pages of higher education institutions, the content is often the same as on the statis-tical website, but the aim of social media is to enable interaction. The use of social media as a higher education marketing tool for potential students has only just be-gun.
The practical part tries to verify the theoretical part and reviews the acceptance of social media networks as a source of information on higher education institutions through market research of 85 high-school graduates. Results show that high-school graduates use traditional promotional tools rather than social media. [...]

Social Media between High-School Graduates and Higher Education Institutions (German Edition) by Lukas Riedner

From reader reviews:

Asia Haynes:

Have you spare time for any day? What do you do when you have more or little spare time? Yep, you can choose the suitable activity for spend your time. Any person spent their spare time to take a go walking, shopping, or went to the actual Mall. How about open or even read a book eligible Social Media between High-School Graduates and Higher Education Institutions (German Edition)? Maybe it is to get best activity for you. You already know beside you can spend your time with the favorite's book, you can wiser than before. Do you agree with it is opinion or you have additional opinion?

Jesse Kennedy:

What do you in relation to book? It is not important to you? Or just adding material if you want something to explain what you problem? How about your spare time? Or are you busy particular person? If you don't have spare time to do others business, it is give you a sense of feeling bored faster. And you have free time? What did you do? Everyone has many questions above. The doctor has to answer that question since just their can do this. It said that about guide. Book is familiar in each person. Yes, it is correct. Because start from on pre-school until university need this specific Social Media between High-School Graduates and Higher Education Institutions (German Edition) to read.

Nathaniel Mathis:

As a student exactly feel bored to help reading. If their teacher asked them to go to the library or make summary for some reserve, they are complained. Just tiny students that has reading's heart and soul or real their hobby. They just do what the professor want, like asked to go to the library. They go to generally there but nothing reading critically. Any students feel that looking at is not important, boring as well as can't see colorful pics on there. Yeah, it is being complicated. Book is very important for you. As we know that on this period, many ways to get whatever we would like. Likewise word says, many ways to reach Chinese's country. So , this Social Media between High-School Graduates and Higher Education Institutions (German Edition) can make you sense more interested to read.

Jesus Moreno:

Some individuals said that they feel uninterested when they reading a book. They are directly felt that when they get a half parts of the book. You can choose the particular book Social Media between High-School Graduates and Higher Education Institutions (German Edition) to make your reading is interesting. Your current skill of reading ability is developing when you just like reading. Try to choose simple book to make you enjoy to study it and mingle the feeling about book and examining especially. It is to be initially opinion for you to like to open up a book and go through it. Beside that the guide Social Media between High-School Graduates and Higher Education Institutions (German Edition) can to be a newly purchased friend when you're sense alone and confuse with what must you're doing of this time.