Der Markt für Computerspiele boomt: Werbeindustrie entdeckt In-Game-Advertising (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Mit steigenden Umsatzzahlen um bis zu 30 Prozent für Computerspiele floriert auch die Werbung, die in Computerspielen geschaltet wird. Die Werbeindustrie profitiert vom hohen Involvement der Zielgruppe. Problematisch ist, dass bislang einheitliche Standards für die Werbeformen und zur Reichweitenmessung fehlen.

Der Markt für Computerspiele boomt: Werbeindustrie entdeckt In-Game-Advertising (German Edition) by K. Zirkel

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