Die Blue-Ocean-Strategie: Große Chancen für kreative Manager (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Nach der Blue-Ocean-Strategie werden von kreativen Managern neue Märkte geschaffen, in denen innovative Produkte oder Dienstleistungen angeboten werden. (1) , (3) , (4) Dadurch dass es sich um neue Märkte handelt, haben die Unternehmen anfangs keine Konkurrenz und sind den Regeln des Wettbewerbs nicht unterlegen. Ihre Gewinnspanne ist daher meist enorm. (1) , (3) , (4) Blue-Ocean-Strategen kreieren ihre eigene Nachfrage und haben mit ihrer innovativen Unternehmensidee die ersten 10 bis 15 Jahre eine Monopolstellung mit ihrem Produkt oder ihrer Dienstleistung. (1) , (3) , (4)

Die Blue-Ocean-Strategie: Große Chancen für kreative Manager (German Edition) by I. Lukmann

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