La spesa con gli occhi aperti (Italian Edition) Book PDF, ePub eBook

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Book Descriptions:
Fare la spesa è divertente per qualcuno, un male necessario per altri. In ogni caso occorre tenere gli occhi ben aperti, per non cascare nei mille tranelli che i pubblicitari prima e i supermercati poi, ci tendono ad ogni piè sospinto.
Ci sono interi settori della scienza psicologica che studiano i nostri comportamenti, al fine di indurci a spendere sempre di più. Sulle basi della conoscenza della mente umana, i geni del marketing passano le loro giornate a cercare la frase giusta, l'immagine più suggestiva per indurci ad acquistare in massa i prodotti delle loro Aziende.
Se poi le cose che cercano di venderci ci occorrono o meno, è un fatto che non li riguarda. Così come non sono interessati a salvaguardare la nostra salute.
Autentici veleni ci vengono propinati, cinicamente, in nome del profitto.
Questo piccolo libro è un vademecum utile per imparare a difendersi, o almeno per non fidarsi di tutte le bugie che vengono diffuse attraverso la pubblicità.

Prodotti dei quali si parla: grassi saturi ed insaturi, grassi idrogenati, zuccheri, dolcificanti, farmaci generici, prodotti bio, prodotti light, prodotti senza lattosio, prodotti senza glutine, ecc. ecc.

Di seguito l'indice dell'ebook:

Cap. 1 - Un giro al supermercato
Cap. 2 – Tremendamente grassi
Cap. 3 - Zucchero amaro
Cap. 4 - “Light” e “Senza”
Cap. 5 - È tutto bio
Cap. 6 - Mandiamo la pubblicità… a quel paese!
Cap. 7 - Altre infamie
Cap. 8 – La Scienza della Manipolazione

La spesa con gli occhi aperti (Italian Edition) by Antonino Adragna

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