Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever Book PDF, ePub eBook

Join our eBook service for unlimited books & audiobooks. Get a free 7 day subscription! ↓↓↓↓↓


Book Descriptions:

Manage all your social media marketing efforts with repeatable, improvable processes

Winner of a 2013 Small Business Book Award for Social Media

“In studying social media we must also embrace social sciences. Sociology, psychology, neuroscience, statistical analysis, ethnography, as well as marketing are at the source of Social Marketology, and Dragon explains how and why it matters to business.”
—Brian Solis, author of Then End of Business as Usual

“There is no longer any doubt that social media is one of the key digital trends that are reshaping today’s industries, brands, and customer networks. Ric Dragon’s immensely practical guide will help you get the most out of your own social media investment by identifying the processes and best practices that build real and valuable business relationships. Read it, and use it, today!”
—David Rogers, bestselling author of The Network is Your Customer

“If you think Facebook, Twitter, and the like are simply trends or fads, you’re missing the bigger picture. Consumers are more connected than ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we’re past the whole ‘Do I really need social media for my business?’ Ric is here with Social Marketology, a smart look at how to get social media organized for your business.”
—Mitch Joel, President of Twist Image and author, blogger, and podcaster at Six Pixels of Separation

About the Book:

Covering subjects ranging from the best-tasting breakfast cereal to the latest developments in cancer treatment, personal interactions are occurring with increased frequency on social media. And if you want to connect with customers, you have no choice but to join their conversations. This much has been established by the mountains of social media marketing literature produced in recent years.

What has not been established are the best practices for creating the most ideal social media strategy for your particular needs—and that’s where this book comes in.

In Social Marketology, cofounder Ric Dragon of the renowned search engine marketing firm DragonSearch, takes social media marketing to the next step—showing how to choose the best tools for your needs and develop a strategy tailored to your goals.

Drawing from such process methodologies as LEAN and the Capability Maturity Model, Dragon helps you develop a social media process that is quantifiable, repeatable—and improvable. His process is based on these basic steps:

• Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics
• Pinpoint the very smallest segments of your customers
• Determine the communities to which these microsegments belong
• Identify the influencers of those communities
• Create an action plan for your project
• Measure and constantly improve your efforts

The beauty of Dragon’s method is its core flexibility. New social media platforms are guaranteed to pop up in the near future. Any strategy based on the methods in this book can be adapted to take full advantage of them.

The age of blind trial and error for social media marketers is over. Social Marketology provides the means to implement an effective campaign that is testable, controllable, and fully integrated within broader campaigns and goals.

Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever by Ric Dragon

From reader reviews:

Virginia Combs:

Have you spare time for the day? What do you do when you have more or little spare time? Yeah, you can choose the suitable activity for spend your time. Any person spent their own spare time to take a stroll, shopping, or went to often the Mall. How about open or read a book entitled Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever? Maybe it is to become best activity for you. You understand beside you can spend your time with your favorite's book, you can more intelligent than before. Do you agree with its opinion or you have other opinion?

Jack Michaud:

Precisely why? Because this Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever is an unordinary book that the inside of the reserve waiting for you to snap the idea but latter it will distress you with the secret it inside. Reading this book close to it was fantastic author who else write the book in such amazing way makes the content interior easier to understand, entertaining way but still convey the meaning fully. So , it is good for you for not hesitating having this nowadays or you going to regret it. This unique book will give you a lot of gains than the other book get such as help improving your talent and your critical thinking method. So , still want to hesitate having that book? If I ended up you I will go to the publication store hurriedly.

Morgan Lytle:

In this period of time globalization it is important to someone to get information. The information will make a professional understand the condition of the world. The fitness of the world makes the information simpler to share. You can find a lot of personal references to get information example: internet, paper, book, and soon. You will observe that now, a lot of publisher in which print many kinds of book. Often the book that recommended to you personally is Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever this e-book consist a lot of the information with the condition of this world now. This particular book was represented just how can the world has grown up. The language styles that writer value to explain it is easy to understand. The particular writer made some research when he makes this book. This is why this book acceptable all of you.

Daniel Love:

This Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever is fresh way for you who has interest to look for some information given it relief your hunger info. Getting deeper you on it getting knowledge more you know otherwise you who still having bit of digest in reading this Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever can be the light food in your case because the information inside this kind of book is easy to get through anyone. These books acquire itself in the form which can be reachable by anyone, yep I mean in the e-book web form. People who think that in guide form make them feel drowsy even dizzy this guide is the answer. So there is not any in reading a reserve especially this one. You can find what you are looking for. It should be here for an individual. So , don't miss that! Just read this e-book variety for your better life in addition to knowledge.