Trendforschung im Wandel (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Unternehmen sind in der heutigen Zeit einem zunehmenden Innovationsdruck ausgesetzt. Die Trendforschung sollte hier Wissen über eine unbekannte Zukunft liefern und Probleme von einem übergeordneten Standpunkt aus beobachten, um Unternehmen einen entscheidenden Vorsprung vor der Konkurrenz zu liefern. (1) In der Trendforschung der 90er Jahre fehlt es an systematischer, methodisch durchdachter und objektiver Verfahrensweise. Die Anforderungen an die klassische Trendforschung werden sich ändern, d. h. in der Trendforschung wird nicht mehr das absolute Heil gesehen. Sie wird vielmehr als Informationstool für umfangreiche Innovationsprozesse eingesetzt werden.

Trendforschung im Wandel (German Edition) by E. Krug

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