Branche im Aufwind: Messen haben Konjunktur (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Das Marketinginstrument Messe legte zwischen 2004 und 2008 auf 19,8 Prozentpunkte zu, das entspricht einem Plus von 3,7 Prozent. Jedes vierte Unternehmen geht davon aus, dass die Bedeutung von Messen in den kommenden Jahren steigen wird. Vor allem größere Firmen und Investitionsgüterhersteller setzen zunehmend auf dieses Marketing-Instrument. Das Wachstum der Branche ist zu einem großen Teil auf ein prosperierendes Auslandsgeschäft zurückzuführen.

Branche im Aufwind: Messen haben Konjunktur (German Edition) by K. Zirkel

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