Social Media in der Non-Profit-PR: Einsatz von Facebook, Twitter und Co in der Öffentlichkeitsarbeit der deutschen Bistümer (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Social Media bietet ungeahnte Möglichkeiten für die PR. Facebook, Twitter, Youtube und Co. ermöglichen den direkten Dialog mit den eigenen Stakeholdern und bieten Chancen für eine effiziente Krisen-PR. Auf Basis des theoretischen Modells der verständigungsorientierten Öffentlichkeitsarbeit von Roland Burkart untersucht diese Studie den Einsatz von Social Media in der Non-Profit-PR am Beispiel der katholischen Bistümer Deutschlands.

Social Media in der Non-Profit-PR: Einsatz von Facebook, Twitter und Co in der Öffentlichkeitsarbeit der deutschen Bistümer (German Edition) by Benedikt Hamich

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