Fremd- oder Selbstkontrolle? Selbstregulierung in der Werbewirtschaft (German Edition) Book PDF, ePub eBook

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Book Descriptions:
Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule Osnabrück, Sprache: Deutsch, Abstract: Die starke Komplexität der Wirtschaft und der daraus resultierende erhöhte Regelungs- und Kontrollbedarf führt vielfach zu einer Überforderung der staatlichen Fremdkontrolle. Selbstkontrollinstanzen gewinnen daher immer stärker an Bedeutung, um schnelllebige gesellschaftliche und technische Entwicklungen effektiv kontrollieren zu können. Erst eine breite öffentliche Akzeptanz ermöglicht es einem Selbstkontrollorgan, das Verhältnis zwischen Freiheit und Verantwortung sachgerecht auszutarieren. Hierfür erscheint es notwendig, dass Fremdkontrollelemente in ein Selbstkontrollsystem integriert werden. [...]
Die Werbewirtschaft sollte daher eine bedeutungsvollere und durchgreifendere Selbstkontrolle durch Stärkung des Werberates anstreben.

Fremd- oder Selbstkontrolle? Selbstregulierung in der Werbewirtschaft (German Edition) by Andrea Sommerfeld

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